Byron Bay Shopping Guide - Fashion

Byron Bay is not only one of the prettiest towns around and home to a beautiful beach and great restaurants and bars ... it is also home to a plethora of quality fashion brands and boutiques.

Below is the best fashion shopping on offer in this New South Wales bohemian town. And if you can't make it to Byron Bay, never fear, these stores all offer beautiful online stores.

Spell and The Gypsy Collective
15 Browning Street, Byron Bay
Spell and The Gypsy Collective is arguably one of the most successful fashion brands in Australia today. Their flowing, feminine, floral, bohemian clothes tap into a sense of nostalgia, beauty and freedom that compliments the female spirit. All their garments are proudly designed and sampled in the Arts and Industry Estate of Byron Bay, and produced ethically in factories around the world.

Yoli and Otis
2/97 Centennial Circuit, Byron Bay
Yoli and Otis are a beautiful company who make simple, neutral, wearable fashion-forward women's and children's clothing. They believe in living naturally and therefore the textiles they use are organic and made from plants that are free from pesticides and genetic modification. Plus the dyes they use are chemical free and made from plants and herbs - which are also renowned for their medicinal benefits. They not only create clothing that makes you (and your children, and the environment) feel good, but also look good.

Hope and May
2/20 Fletcher Street, Byron Bay
Hope and May is a unique homewares and clothing boutique in Byron Bay. They offer an eclectic range of bohemian yet contemporary products sourced from around the world and inspired by international cultures and the Australian lifestyle. The homewares and lifestyle items they stock are from their own in-house brand Poppy and Co - an understated, high quality range that includes everything from bags and baskets to towels and eyewear chains. In addition, they offer beautiful fashion from Australian labels Hansen and Gretel, Brie Leon and Faithfull, to name a few.

Mister Zimi
Shop 5, 2 Marvell Street, Byron Bay
Mister Zimi unashamedly marches by the beat of its own drum. Diverse, ageless and not dictated by trends, the label has cultivated a dedicated following since its creation in 2007. Husband and wife team Jimi and Zoe Paul’s designs are intended to be versatile, trans-seasonal and inspired in their simplicity. Their easy-going aesthetic, relaxed silhouettes and vivacious prints are about feeling bold in the print and relaxed in the fit. Creating patterns and prints inspired by exotic locations and cultures, each season is a carefully designed edit of 70s inspired garments including classic shift dresses, maxi skirts, harem pants, leather jackets and footwear. 

St. Agni
1/57 Centennial Circuit, Byron Bay
St. Agni was founded in Byron Bay in 2014. Their vision is to create simple luxurious shoes, accessories and clothing made from quality materials that reflect the beauty and freedom of the Australian lifestyle. With a philosophy that less is more, combined with integrity and passion, their range is full of versatile pieces that work with a structured wardrobe or every day style. Their clothing and accessories are ethically made in Java, Indonesia, and they only work directly with artisans they know can ensure quality products. 

Tigani Lux
Shop 4, 21/25 Fletcher Street, Byron Bay
Tigani Lux focus on beautiful handmade fabrics and raw materials to create their sustainable clothing. They aim to design pieces that will bring you continual enjoyment for many years.

Shop 7, 15-19 Fletcher Street, Byron Bay
Well-known for their floral and floaty pieces, Byron Bay designer Auguste aims to create positive change through their brand. They are constantly taking steps to improve their environmental and ethical processes so that they can be as sustainable as possible, from their fabrics and factories, to their packaging and the charities they support.

2/6 Lawson Street, Byron Bay
Afends is an alternative Byron Bay clothing and fashion brand leading the way in organic hemp fashion and mens and womens streetwear.

Habitat Woman
1 Porter Street, Byron Bay
Part of the Habitat Byron Bay development - a fluid, all-encompassing retail, work and play destination just five minutes - Habitat Woman is home to a carefully curated selection of 60 plus local brands and aims to provide endless inspiration for fashion styling.

Shop 1, 1 Marvel Street, Byron Bay (also has a boutique in Bangalow - just inland from Byron Bay)
Rowie The Label is the brainchild of Byron Bay native - Rowie Moore. Self-taught, Rowie has been cultivating her craft since her early teenage years to create her line of knits, dresses, overalls, tops and more. Using natural fabrics such as cotton, linen, silk and wool, each piece is simplistic yet distinct, and so very wearable. Dedicated to small-scale production, Rowie aims to have a small environmental impact. 

Assembly Label
28 Jonson Street, Byron Bay, New South Wales
Assembly Label offer high quality, affordable, minimalist clothing for every day relaxed living.

Shop 8/15 Fletcher Street, Byron Bay, New South Wales
Thrills offers contemporary coastal fashion that is inspired by motorbikes and Byron Bay.

For a complete list of Australian fashion designers and brands visit the Fashion Directory here.